Expedia SXSW 2014 Campaign
 
Inspried by "Expedia’s mobile app as a window to the world", by highlighting the city of SXSW - Austin's skyline with its iconic buildings, featuring in Expedia's brand blue and gold, and embeding the scannable Quick Response Code which leads to Expedia's Mobile app, I'd like to propose it's campaign name - Expedia Mobile App: World in Your Palm.
expedia-2014-by-yiyinglu
Main Artwork:
expedia-2014-by-yiyinglu
Scanable Quick Response Code will lead to the Expedia Mobile App download
expedia-2014-by-yiyinglu
expedia-2014-by-yiyinglu
 
Poster Design
expedia-2014-by-yiyinglu
 
Poster Design in action
Poster Design in action
expedia-2014-by-yiyinglu
expedia-2014-by-yiyinglu
 
expedia-2014-by-yiyinglu
 
expedia-2014-by-yiyinglu
expedia-2014-by-yiyinglu
 
This design could also work as a formula for additional future campaigns of different locations. Examples below:
expedia-2014-by-yiyinglu
 
© Copyright 2014 Yiying Lu