Wasabi Warrior - Branding, Packaging & Illustration by Yiying Lu

I Rebranded Wasabi Warrior's from its original brand "Go Sushi", I have also created illustrations and packaging design. When creating the Wasabi Warrior brand I wanted to give it a very vivid personality. I invented different warrior characters with their own identity, in both logo and illustrations, for each menu item such as Veggie Warrior and Chicken Warrior.

The Wasabi Warrior packaging combines traditional Oriental zen aesthetics: chopsticks as part of the carrying box, with subtle Western funkiness.
A fun twist was making the box itself an optical illusion game when closed.

Before:

After: