Visually SXSW: Content is KING
Marketing Activation Campaign: Visually at SXSW – Content is KING
I worked with a tech startup company Visually to create a marketing activation campaign to engage with their users at the SXSW interactive festival.
The solution is to visualize the popular slogan “Content is KING” into a mascot “KING Visually” – which not only humanizes the brand and gives it a fun and approachable personality, but also provide more opportunities for people at the venue to interact with the brand as a character. The artwork was transformed into T-shirts, stickers, bags, and posters as promotional giveaways, as well as being printed as life-size props where audiences could take photos of themselves interacting with the brand and spread the word on social media with the hashtag “#ContentIsKING”.
People at the SXSW interactive festival were encouraged to come to the Visually booth, interact with the Visually props for 5 sec,
to create a live Gif animation, which can be sent to themselves and their friends via SMS, email, Facebook, Twitter and Tumblr.
(Below: Team Visually doing a demo)
Art work as promotional items (stickers, bags, t-shirts, business cards and so on)
Photo Courtesy: Jensen Yancey 
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