MuckRack Overwhelmed Octopus


Overwhelmed Octopus

In 2013, I created the Overwhelmed Octopus, a whimsical artwork that captures the myriad social networks that modern-day reporters must navigate. The playful design serves as a visual metaphor for the digital juggling act inherent in their profession. This art piece was featured on Mashable after I collaborated with Muck Rack, a prominent social platform for journalists headquartered in NYC. They embraced the Overwhelmed Octopus as their 404 error page, injecting humor and personality into moments of site overload.

overwhelmed-octopus

The artwork has also been licensed as marketing collateral for Muck Rack for the year 2014.

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(Photo Courtesy: Muck Rack)

Press Story:
Mashable: Twitter Fail Whale Artist’s Newest Web Creation: The Overwhelmed Octopus:
http://mashable.com/2013/08/10/yiying-lu-overwhelmed-octopus-twitter-fail-whale

See Also:

Lifting a Dreamer (Twitter Fail Whale)

Lifting a Dreamer (Twitter Fail Whale)

Grumpy Cat & SXSW 2014

Grumpy Cat x Mashable @ SXSW 2014

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© Copyright 2013 Yiying Lu.  Contact Yiying

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