QR Code Art: Silicon Valley Australia Week 2012



QR Code Art for Australia Week G’Day USA 2012

In 2012, I was commissioned by the New South Wales Department of Trade & Investment to create thematic artwork celebrating and promoting Sydney and New South Wales during the G’Day USA events in Silicon Valley. G’Day USA is Australia’s premier public, economic, and cultural diplomacy program in the United States.

My digital artwork featured iconic imagery, including the Sydney Opera House and a koala, with embedded QR codes directing viewers to Sydney’s newly launched website (www.sydneyaustralia.com). This provided an interactive way for audiences to explore the region’s beauty. The artwork was printed using HP fine art printers and showcased at the Computer History Museum in Mountain View, California, as part of Australian Week for the G’Day USA program.

Anna Wintour by Yiying Lu in iPhone
Press:
Trend Hunter: Artistic Scannable Codes – Tourist QR Codes Make Business Artistic in Sydney
Mobile Commerce Press: Blending technology and art: Some of the recent projects from artist Yiying Lu
Scoop.it! Custom Wall Graphics for Austrade at the Computer History Museum!
QR Code Artist – Artistic & Creative QR Codes: Yiying Lu: Latest QR Art Projects
QR Code Fun: Custom Wall Graphics for Austrade at the Computer History Museum! 
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