ReBranding: Wasabi Warriors

Brand Re-design for Wasabi Warriors: Transforming an Award-Winning Australian Sushi Retail Franchise

Below is the keynote I delivered at the 2018 Web Direction Summit in Sydney, detailing the revitalization of Wasabi Warriors (formerly GoSushi) from near bankruptcy to becoming Australia’s premier sushi brand.

ReDesign Assets including Logo, Mascot, Brand collaterals & Sub-Branding designs and Packaging designs.

wasabi-warriors-brand-before-after

 

 

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I have also created the five Wasabi Warriors brothers (5 different sushi ingredients): Ocean (seafood), Porky, Beefy, Chicken & Veggie Warrior:

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Each brother has his own personality:

beefy-warrior

 

ocean-warrior

 

porky-warrior

 

veggie-warrior

 

chicken-warrior

Renewed Branding applied to store design in Adelaide, Australia (Photo Courtesy GtecGroup).wasabi-warriors-by-yiyinglu
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Renewed Branding applied to store design in Brisbane City, Australia (Photo Courtesy MissLolly):store-design-1store-design-3store-design-2

I have also designed the Wasabi Warrior packaging: chopsticks as part of the carrying box.boxes_logo

Wasabi Warrior By Yiying LuWasabi Warrior By Yiying LuWasabi Warrior By Yiying Lu

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Loyalty Card Design:

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More Branding Re-Design Projects by Yiying Lu:
http://www.yiyinglu.com/rebrand

 

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