Over the past 7 years, I have designed logos and visual identities for large corporations and small businesses, government organizations and non-profit institutions, clubs and societies.

My idea behind each design is all logos needs to be relevant, appropriate and unique; they need to not only reflect the nature of each business, but also be visually interesting & hopefully bring a smile on the mind of the viewer.
divider

shortn.me 2009

Online URL shortener site. Turns a long URL into a much shorter one.

divider
divider
Wild Goose Publisher 2005

Independent literary publishing house.
divider

divider

GovHack 2009

Australian Government supported Hack Day, encourages people creating mashups & applications with data & services, enable and connect people to use their skills as tools to contribute to the government.

White human figures in between those blue & pink hammer shapes reflects: People. Tool. Government.

GovHack Logo by Yiying Lu

divider

Walls 360 2010

Visual identity design suite for WALLS 360, Inc., an on-demand custom wall graphics company which creates amazing wall graphics for artists, designers, photographers, and brands from around the world.

GovHack Logo by Yiying Lu

Visual Formula: For each artist’s page, there will be a customized logo for the artist: Using the WALLS 360 as a stencil on top of the artist's featured work. In this way, the website maintains the consistency of its branding (walls360 logo) as well as individuality (artist's name & artwork).
Walls360 Artist Logo

ZenDiva Natural Candles 2010

Logo design for an Australian natural aromatic soy and palm wax candle company.

divider
divider
Surrealism Association 2005

Logo for an Artistic Club Surrealism Association

An logo based on Rene Magritte's "La Trahison des Images" ("The Treachery of Images") (1928-9) or "Ceci n'est pas une pipe" ("This is not a pipe").

Winner of CCII International Logo Biennial Awards 2006
Surrelist Association
divider

eDogs 2005

Logo design for online Pet Shop.

Selected and published in the book Really Good Logos Explained: Top Design Professionals Critique 500 Logos and Explain What Makes Them Work by Rockport Publishers.

Edogs
divider

Orion 2011

Software development project focuses on web development tools.

GovHack Logo by Yiying Lu

divider
Shanghai Ireland Week 2009

Logo design for Ireland Week for Irish community of Shanghai.
Shanghai Ireland Logo
divider
Wild Fish 2010

Australian fashion eye-wear brand.
WildFish
divider
nootie 2008

Florida based Pet Lifestyle brand.

Nootie's brand designs have been featured on The World's #1 Package Design Website theDieLine.com and book Boxed & Labelled: New Approaches to Packaging Design by Germany based Cutting-edge Publisher and Creative Agency Gestalten.
Nootie
divider

The Environmental Type 2009

An Australian based organization provide support for business and environmental projects.
Featured bird in the logo is Aussie Willy Wagtail.

the environmental type
divider

Wasabi Warrior 2010

Australian based Japanese Sushi brand.
Sub-Logos are for different ingredients: Vegetable, Seafood, Chicken, Beef, Tofu & Pork.

Wasabi Warrior
Wasabi Warrior
Kinetoscope Pictures 2006

St. Louis based high definition video production studio.

Selected and published in the book Really Good Logos Explained: Top Design Professionals Critique 500 Logos & Explain What Makes Them Work by Rockport Publishers.
WildFish
divider
Snail Rabbit 2007

Independent children's book publisher.

Selected and published in the book Really Good Logos Explained: Top Design Professionals Critique 500 Logos & Explain What Makes Them Work by Rockport Publishers.
Snail Rabbit

divider

Media Office 2010

Online Media Source site, offers latest news, high quality & exclusive audio, photos & video media downloads.

Media Office Logo by Yiying Lu
divider

© Copyright 2005 - 2011 Yiying Lu (Contact Yiying)